According to writer/artist Dan Parent: "In the last year or two, we've been introducing a lot of new characters: Diverse characters, characters with different ethnicities. With trying to be diverse, we wanted to have everybody at the table.... We knew at some point we wanted to introduce a gay character, and when I came up with the story idea, we felt it worked in context with this story."
But Archie Comics has always aimed for a youger demographic of comic book readers. It's a starter publication for future comic book fans. Kind of like the comic book equivalent of marijuana. I remember talking my mom into buying me those Archie Comics digest books everytime we went to the store. I still buy those little books for D'Angelo when he's in the mood. It should be interesting to see where things go with Kevin.