All-American Muslim"? It follows the lives of five Muslim American families from Dearborn, MI. The show is supposed to offer viewers more information about their "customs and celebrations, misconceptions and conflicts... outside and within their own community." The show is still a couple hours from premiering and it's already encountering one significant outside conflict. The Florida Family Association (famous for its attempts at boycotting shows like Degrassi for its inclusion of LGBT characters and plotlines) has launched an advertiser boycott of the TLC reality TV program and actually managed to hit paydirt this time around.
The Florida Family Association has been sending out e-mails to the program's advertisers, arguing that All-American Muslim is nothing more than jihadist propaganda attempting to put a pretty face on a terrorist plot. And it worked. Lots of news outlets are advertising that Lowe's pulled out from the show, but they aren't alone. Supposedly at least 65 companies have pulled ads from the show, including Bank of America, Campbell Soup, Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffer, McDonald's, Sears, and Wal-Mart.
Lowe's has explained that the show is too much of a lightning rod for their sensitivities, which will leave more advertising funds for them to spend on less controversial reality TV shows like Toddlers & Tiaras and Sister Wives.