Tuesday, December 13, 2011

TLC's "All-American Muslim" has Advertisers Again

This past weekend, the Florida Family Association convinced a bunch of folks to contact advertisers on TLC's reality television program, "All-American Muslim", and convinced roughly 65 companies to pull their ads from the show.  The most prominent business was Lowe's, but there was also Bank of America, Campbell Soup, Dell, Estee Lauder, General Motors, Goodyear, Green Mountain Coffer, McDonald's, Sears, and Wal-Mart.  The boycott campaign convinced the businesses that the program is little more than jihadist propaganda.   Reactions were swift and divided, though most of the reactions I saw were either ranting about terrorists or pissed at companies like Lowe's for succumbing to religious bigotry.

I don't know if TLC or anyone else with All-American Muslim were worried about revenue, but it looks like those worries are now resolved:
Media mogul Russell Simmons is leading the fight against the Florida hate group that claims* to have convinced dozens of advertisers to cancel their ads during TLC's All-American Muslim. The backlash appears to be growing because a follow-up tweet from Simmons claims that "long-term advertisers now want their spots back!"
Hopefully that last sentence is correct.  I still haven't watched the program, but it seems fairly tame and uncontroversial when compared to many other reality TV shows.  It's a shame that so many companies were so quick to yank funding based off the rantings of one group.


Anonymous said...

I have actually watched the show and it is rather tame. I think it is actually a good vehicle to educate about the Muslim culture. There is NO propaganda, and it saddens me that this group would attack THIS show and Toddlers and Tiaras is still allowed to air... I mean HELLOO?????

Jon said...

You mean that you're not going to start prepping your darling baby girl for the pageant circuit soon? ;)

Thanks for confirming what I assumed about #AAM. I had only seen online previews and what I'd seen pretty much aped the format of other TLC reality shows like the Duggers or Little People, Big World, except for the focus on their Muslim religion/culture.

Jon said...

Update 12/14/11: According to Think Progress, at least three of the companies that FFA said pulled ads from "AAF" did not. Those companies include Campbell Soup, Sears, and Bank of America. The same is true for other businesses such as Gap, Green mountain Coffee, Home Depot, Art Instruction Schools, Amway, and Cumberland Packing. Meanwhile, Lowe's is holding steady against advertising during "All-American Muslim".