The Iowa City Press-Citizen reports that Bray believes that Americans want to elect a "regular guy" who will wake at 5:00 AM every morning and personally open up the doors of the White House to the general public. Very little is known about his campaign platform except that he plans to bring home all of our US soldiers and reunite them with their families.
It's been reported that his presidential plans were formed following a medical emergency. Bray reports that he nearly choked to death on some food, which led to him being hospitalized. While there, he had a bad reaction to some medications and nearly died a second time. Those near-death experiences were seen as a sign that God wants him to launch his present presidential campaign.