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Apparently the Iowa GOP itself thought that the chart was racist (or at least troublesome). Within 40 minutes, The Daily Beast reached out to Iowa GOP Chairman AJ Spiker to inquire about the racism flowchart. Spiker had the image removed from the Iowa GOP Facebook page and issued a statement of apology. He also severed the Iowa GOP's working relationship with 4:15 Communications:
Shane Vander Hart, founder and president of 4:15 Communications said the post “didn’t reflect well on the party” and wishes he wouldn’t have posted the chart. “I deeply apologize for the post, it was an error in judgment, and it was certainly something I wish I could take back,” Vander Hart said. “I’m sorry that I offended anyone, it wasn’t my intent.”The Iowa GOP has now implemented a new social media policy that requires at least two individuals to review any Facebook or Twitter content before posting.
He said prior to this incident he felt he had generally done a good job. “Had I thought about (the post) a little bit more I wouldn’t have done it,” he said.